Girls Are Better Than Boys

A Famous Place In Our Country Today, Pangkor Island is a well known island goal for neighborhood and Singapore occasion creators. It gets very occupied with during school and open occasions. One administrator on the island detailed that around 2000 holidaymakers were left without a spot to remain on the island during the Chinese New Year occasion period. Obviously, numerous individuals expect that there's a lot of accessible rooms on the island and that reservations weren't necessary.Having said as much, there are without a doubt a lot of resorts, inns and motels on Teluk Nipah and Pasir Bogak. Specifically, Teluk Nipah. One finish of the sea shore is packed with chalets, A-cabins, little retreats and cafés. The settlement here is very reasonable for spending voyagers in spite of the fact that not exactly as modest as what can be found on Tioman. Situated about 90km south west from Ipoh and reachable by liberated from Lumut in just 35mins, Pangkor Island is 8 square km huge and poss essed by 25000 individuals, primarily fishermen.Pangkor Island Beach Resort is the escape from the metropolitan life to rest, unwind and revive. Situated among Penang and Kuala Lumpur, the excursion from the country’s capital takes just around 3 hours to the beach front town of Lumut, either via vehicle or limousine mentor, the picturesque scene is an encounter without anyone else. Pangkor Island is an untainted and lovely island resort for a free a lighthearted and unwinding holiday.It’s common landscape of green slopes and palm-bordered sea shores of fine white sand lapped by the warm blue waters of the Straits of Malacca is genuinely superb. In this manner I picked the Pangkor island as a spot renowned in Malaysia since it doesn't require costly expensive and not burning through my time. We additionally will be relieved and helped by common verdure of the island. Next to that, our psyche will be new when there.

Fire Prevention and the Federal Government Essay Example for Free

Fire Prevention and the Federal Government Essay Numerous administration offices make fire anticipation as a major aspect of their main goal. America has the most elevated fire demise rate is the most noteworthy on the planet. Flames murder 3,700 and harm more than 20,000 individuals every year. Property misfortune is about $11 billion every year. The United States Fire Administration (USFA) has assisted with lessening fire passings significantly. They have added to fire avoidance and concealment more than some other government organization. In 1974, Congress built up the United States Fire Administration . Their main goal is to give national authority to neighborhood fire and crisis administrations. It is a division of the Federal Emergency Management Agency (FEMA). FEMA turned out to be a piece of the Department of Homeland Security on March 1, 2003. Their central goal is to â€Å"reduce the death toll and property and shield the Nation from all risks, including catastrophic events, demonstrations of fear mongering, and other man-made disasters† (â€Å"About USFA†, n. d. ). The Department of Homeland Security was shaped after the September 11, 2001 psychological militant assaults. Their essential crucial to shield the nation from psychological oppression. Since the USFA was made for the sole reason for the counteraction, readiness, and reaction to flames and different crises, it has contributed the most to the reason. â€Å"America’s fire passing rate is one of the most elevated per capita in the industrialized world† (â€Å"About USFA†, n. d. ). Consequently, it is as yet an improvement since over twenty years back. In 1971, 12,000 individuals and 250 firemen passed on because of flames. USFA keeps on making our networks and society more secure today. Reference U. S. Fire Administration. About the U. S. Fire Administration. Recovered August 3, 2008 from http://www. usfa. dhs. gov.

migration in the security adendas of European countries and north America Essay Example Essay Example

relocation in the security adendas of European nations and north America Essay Example Paper relocation in the security adendas of European nations and north America Essay Introduction Relocation as a Security Threat relocation in the security adendas of European nations and north America Essay Body Paragraphs Mentor: Migration as a Security Threat Immigration is at present being seen by the host states as a security risk. It has additionally been seen as a danger to universal steadiness. Today, security isn't just taken to be the insurance of states’ residents and outskirts from different states by the legislature, yet it is likewise taken to be the states’ capacity of ensuring the residents, regardless of whether social gatherings or people, from others non-states security dangers and entertainers that are non-based (Balzacq Carrera, 2005). This is the principle motivation behind why the workers are taken to be a security risk. At the point when the migrants are referenced in this course, they can be both lawful and illicit. Legitimate outsiders enter the host state as required by the law while illicit ones enter the state through such methods as human dealing, among different methods. It is critical that movement be of security worry in the European nations and North Ameri ca. In the year 2007, Mark Krikoran of the Center for Immigration Studies (Executive Director) and James Carafano of the Heritage Foundation (security master) concurred that the migration framework and the fringes, particularly the southern one, were both crazy and broken (CFR, 2007). One of the methodologies actualized to guarantee that the migration issues were capability managed, was to ensure that the fringes and the movement frameworks were both put leveled out and made practical again. Different techniques, for example, implementing the law, pardon and consolidating visitor specialist programs are additionally utilized in spite of the fact that they have demonstrated to represent a huge test as a far as the movement and security issues are concerned. The visitor specialist programs have end up being clumsy to the extent far as control of movement is concerned. In the event that anything, they will catalyze the migration. Visitor laborer projects will urge more foreigners to co me into the host nations making illicit mass migrations. The political weight that accompanies mass movement will pressurize the administrations to concede absolutions. Such reprieves increment security dangers, overpopulation, work issues, among different issues that are tied along. This endless loop at that point proceeds. Despite the fact that migrants from the sum total of what states have been viewed as of worry to the host states, foreigners from the Islamic nations have been given more consideration than those from different states (Dannreuther, 2007). These Islamic states are for the most part from the Middle East locales. This is principally because of their sorted out wrongdoings history, the degree they have been known to go while ‘fighting for their rights’ and their convictions most definitely. The workers trusting in the Islamic religion have likewise been of more worry when contrasted with the Christian settlers. For instance, a nation, for example, Nethe rlands has chosen to present a restriction on covering the face, which is known as the â€Å"burqa ban†. This boycott is being set up so as to control fear based oppression in the nation. In spite of the fact that this boycott does exclude the burqa from Afghan, it is generally coordinated to the Islamic ladies. There are indigenous Muslims in Netherlands; nonetheless, the greater part of the Muslims are foreigners from the warring Middle East nations. The restriction on the face-covering is intended to expand the odds of character. Islamic ladies, just as men, have been known to start in fear based oppression assaults particularly most definitely. The broad entire body covering places them at a more noteworthy bit of leeway particularly when contrasted with other non-Islamic ladies or ladies whose religion doesn't require any extraordinary covering (Dannreuther, 2007). Undoubtedly, it is noteworthy to comprehend that national security is of more prominent significance. Diffe rent articulations that might be considered as signs that opportunities are being mishandled remember a comparative law for France, where Islamic ladies were prohibited from wearing headscarves. This arrangement was relevant for the most part in open territories and government organizations. A column resulted in the Netherlands where a sketch artist made an apparently innocuous drawing of Allah, a move that is taboo by the Muslim law. This brought into question the opportunity of articulation versus strict conviction. Switzerland likewise presented a choice on minarets, carrying the country to a close to edge of strict contradiction particularly when it came to articulation and religion. Relocation began turning into a security danger when the outsiders began engaging in fear mongering exercises. These were for the most part the unlawful outsiders. These cases began occurring in the late twentieth century. It is basic information that one will in general be progressively cautious wi th an individual who issues dangers than one who doesn't. Nations from the Middle East have known to issue and even act with regards to assaulting states in North America and Europe. The Most influenced country is the United States of America particularly when considering the 9/11 assault. Osama container Laden was said to have prepared with the American Military before leaving and returning to his state. Such a nation has more reasons of being mindful of the outsiders than different nations that don't have an immense flood of foreigners. The assurance of one character for another will undoubtedly make a few a greater number of issues than there are (Balzacq Carrera, 2005). These issues incorporate segregation related issues, equivalent and human rights concerns open exhibitions, among others. This is on the grounds that no character ought to be held better than the other. In any case, it ought to be noticed that the security of the residents of a country is absolutely critical. Mos t outsiders are exiles from warring nations. They move in light of the fact that their nations are not, at this point secure. So as to forestall such events in the host expresses, a few measures must be taken. Examining the immigrants’ personality, more than the citizens’ character is one of the activities that are thought of. Composed violations are everywhere throughout the world. Nonetheless, most gatherings are from the Islamic nations, for example, Iraq, Afghanistan, Somalia, Egypt, among others. Different nations known for having sorted out wrongdoing are Russia, Italy, South Korea, Mexico, among others. Foreigners from these nations are known to represent a more serious hazard than different migrants. Sorted out wrongdoings in the Middle East Muslim nations structure for the sake of battling the Jihad War. This is known as a heavenly war thus they are known to end it all for the sake of the war. Since they pull in a ton of consideration from the migration office , migrants from these nations will in general enter have nations utilizing unlawful methods in this manner the extraordinary security concerns. Security is just one of different concerns raised at whatever point the movement issue is raised. Nonetheless, it is critical that the legislatures give the most extreme consideration to this worry. The European and North American nations have been an objective for a long time to most psychological oppression gatherings. The legislatures of these nations must place their watchman up even in the relocation division. We will compose a custom article test on relocation in the security adendas of European nations and north America Essay Example explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on movement in the security adendas of European nations and north America Essay Example explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on movement in the security adendas of European nations and north America Essay Example explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer

Do Objects Make Us - Free Essay Example

Do Objects Make Us? Many people in todays society are distressed greatly with ones rank in the social hierarchy; material possessions of all sorts seem to construct, shape, and style the lives of consumers all over the world. Consumers all over the world are becoming more and more demanding as more and more is being advertised. Many companies, such as Apple, often advertise months in advance for products creating commotion, attentiveness, and desire among the world. Stores, such as Old Navy, inspire consumers to shop at stores like theirs to feel pleased and satisfied with how much can be bought with such small amounts of money; when in reality, the consumers are spending money on their identity. In â€Å"On sale at Old Navy: Cool clothes for identical zombies! †, Damien Cave uncovers the fact that retailers all over the world, especially in such establishments as Old Navy and Ikea, have began to take up the lives of consumers in todays society and have created a great d eal of trickery for making consumers believe they need more than they actually do. Naomi Klein states that consumers are being scammed. Many consumers are being judged by what they buy and where they buy it. Many people, such as Thomas Frank feel that stores such as Old Navy create almost a â€Å"mass cloning masked in a carnival of diversity† (Cave). That analysis may seem true but consumers should take into account that they are letting objects define who they are leading to a materialistic lifestyle. Nowadays, people, especially teens, are very concerned with appearance, prestige, and social position. Malls all over the world are jam packed with a great quantity of stores with the same goal as stores like Old Navy and Ikea. Stores such as Old Navy and Gap often pressure and persuade teens to feel the need to purchase â€Å"the next big thing† in order for them to be viewed as â€Å"cool† by the rest of the society. Teens in todays society will pay extra for clothes at one specific store to create a certain image for themselves. It is only human to want to feel accepted- and to even have the want to feel envied. Many people in todays world would rather be dressed nicely, put together and have some debt than wear shaggy, aged, out f date fashion. I am not excluding myself from this category, however; America has been shaped and molded to be consumers. This generation of american culture is letting the objects they buy define who they are as a person and citizen. In â€Å"iPad Envy†, Rob Walker argues that people are often obsessed with the thought of being the first to have new state-of-the-art technology. Technology-seeking people like this are the first ones to pre-order advertised products even though they at risk of many complications and uncertainty of perfect product performance. These â€Å"technology-seeking† are letting objects such as technology to define them. They will pay more for similar technology to get the brand they want others to associate them with. Although Rob Walker states that these people should be thanked for their ignorance; consumers need to take a step back and look at the situation they are in. Consumers should ask themselves, â€Å"Do I really need this? †. Walker also brings up the fact that they are often guinea pigs for buying this technology and that they are often getting ripped off. Rob Walker stated in his article that an estimate of 200,000 people pre-ordered the Apple iPad paying $500- $700. Many people believe that like the iPhone, once the glitches and flaws are fixed, the products price will decrease. This approach of marketing helps keep more and more people interested in the products. I once heard someone say, â€Å"You do not own an Apple iPad, it owns you†. This saying proves that people sometimes get so wrapped up in material possessions, they soon are too crazed that their life is slowly but surely evolving into a materialistic lifestyle. The point of these articles is for consumers to ask themselves: â€Å"Why do I need the most expensive and newest product? † Eventually there will be a time when that product will be â€Å"out of style† and consumers will want the next best thing. These two articles are perfect examples of how the American society views â€Å"to need† versus â€Å"to want†. To earn respect one should be a hardworking and loyal individual. The materials you own mean nothing without respectable morals and ideals. Our generation is under the impression that they need to consume more and more expensive products in rder to define a lasting self-image. However, this mind set will eventually be the downfall to self realization. If one is unable to form opinions on their own, they will never become an individual and will ultimately fail to create a self-image. If our generation continues to let object define them, it we will remain ill-fated to live materialistic an d acquisitive lifestyles. Works Cited Cave, Damien. â€Å"On sale at Old Navy: Cool clothes for identical zombies! † Salon. com. Salon Media Group, 22 Nov. 2000. Web 7 June 2010. Walker, Rob. â€Å"iPad Envy† New York Times. New York Times, 5 April 2010. Web 30 June 2010.

Identifying Adjective Clauses Exercise

Instructions for the Exercise in Identifying Adjective Clauses Only some of the sentences below contain adjective clauses  (also called relative clauses). See if you can pick out the adjective clauses, and then compare your responses with the answers below. Identify the Adjective Clauses I bought a car from Merdine, and it turned out to be a lemon.The car that I bought from Merdine turned out to be a lemon.Pandora, who had recently celebrated a birthday, opened the box of gifts.Lila, who has been the fire warden for 30 years, lives in a trailer with some scrappy dogs and cats.Lila, who lives in a trailer with some scrappy dogs and cats, has been the fire warden for 30 years.People who smoke cigarettes should be considerate of nonsmokers.Jacob, who smokes cigarettes, is considerate of nonsmokers.Mr. Mann has small, dark eyes, which peer inquisitively from behind metal-rimmed glasses.My wedding ring is worth at least ten dollars, and now I have lost it.I have lost my wedding ring, which is worth at least ten dollars. Answers (no adjective clause)that I bought from  Merdinewho had recently celebrated a birthdaywho has been the town fire warden for nearly 30 yearswho lives in a trailer with some scrappy dogs and catswho smoke cigarettes  which peer inquisitively from behind metal-rimmed glasses(no adjective clause)which is worth at least ten dollars

Confucianism, A And Philosophical School Of Thought

Confucianism is a moralistic and philosophical school of thought that occasionally is labelled as a religion. It was founded by Kungzi Confucius, a philosopher from the Spring and Autumn period of Chinese History. It started off as an ideology that highlighted the importance of virtuousness of the individual and the government as well as the appropriateness of relationships, justice and honesty. However, it evolved during the Han Dynasty to incorporate metaphysical and cosmological aspects. It has two sets of sacred scriptures; the Five Classics and the Four Books of Confucianism. The Classics consist of five scriptures; - Shujing: Book of History. - Shijung: Book of Poetry. - Ijing: Book of Changes (divination). - Lijing: Book of Rites. - Qunqin: Book of Spring and Autumn Annals. These classics originate from China’s mythological golden era and possess all the prestige that entails. According to some, Confucius added to the Classics and gained his beliefs from them, leading him to say â€Å"Everything I wrote comes from the Ancients.† This revelation has been contested by scholars, some critics even arguing that these hallowed tomes were written after Confucius. In either case, the mystique of the Classics add to the messianic aura of Confucius. The other set of scriptures are the Four Books of Confucianism. They are as follows; - The Analects (the primary text). - The Great Learning. - The Doctrine of Mean. - The Mencius. All these texts were written by Conficius himself barShow MoreRelatedEssay on The Daoism and the Confucianism in Han Dynasty1623 Words   |  7 PagesThe Daoism and the Confucianism in Han Dynasty Yang Yu History 135: Imperial Chinese History Professor: Robert J. 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Michael Kors research paper free essay sample

Michael Kors has been a leader in the fashion industry for over 30 years. He first entered the fashion scene as a teenager. Mr. Kors has not only managed to stay relevant in the industry, but he’s remained a major player for the past three decades. Kors was born Karl Anderson Jr. He legally changed his first and last name at the age of five when his mother remarried. Upon completion of High School, Kors attended The Fashion Institute Of Technology in New York City. However he dropped out after only two semesters. After leaving college, Kors worked a few different jobs in the fashion industry. Eventually he entered the private business world and started The Michael Kors Company. Like many successful business people, Michael Kors experienced some early failures and setbacks in the business world. In 1990 The Michael Kors Company was forced to file for Chapter 11 bankruptcy. Who would have thought that after being forced to file bankruptcy and dropping out of college, Kors would become one of the most popular and sought after fashion designers in the world. He did just that. His career covering three decades was filled with many more highs than lows. Combining fresh ideas with classic standards, Kors remains on the cutting edge. With a combination of new ideas and a commitment to the basics makes the Michael Kors lines solid year after year. Certainly Michael Kors is an example of not how you start, of how you finish. He managed to learn from his mistakes and his successes to stay on top year after year. Company Profile/ Background Today, Michael Kors is a rapidly growing luxury lifestyle brand led by world-class management teams and a renowned award-winning designer. Michael Kors career began at age 19, designing and merchandising a collection for Lothar’s boutique in New York City. With the success of these clothes he caught the attention of the fashion press encouraging Kors to strike out on his own. In 1981 the Michael Kors label was formed with his first women’s collection was launched at Saks Fifth Avenue and Bergdorf Goodman. Michael Kors launched accessories under his collection label in 2001 including women’s handbags, shoes, belts, and eyewear. In addition, the company launched a full-scale men’s collection in January 2002. Fall of 2004, Kors revealed his latest collection, Michael by Michael Kors, to an extraordinary launch in over 350 doors nationwide. The Michael by Michael Kors labels include women’s ready to wear, swimwear, handbags, small leather goods, belts and shoes; men’s sportswear, tailored clothing, dress shirts; as well as eyewear and timepieces for both men and women. Ever since this namesake brand was launched 30 years ago, Kors featured unique designs, materials and craftsmanship with a jet-set image that combines elegance and a sporty attitude. â€Å"Mr. Kors’ vision has taken our Company from its beginnings as an American luxury sportswear house to a global accessories, footwear and apparel company with a presence in 74 countries. †() Due to the highly recognized lifestyle brand in North America due to its increasing awareness in targeted international markets, Michael Kors has experienced excellent sales momentum and have a clear path for future growth. In the past couple years Michael Kors has expanded past apparel and into accessories such as handbags, eyewear, jewelry, small leather goods, watches, and footwear. The Michael Kors Company includes three brands, Michael Kors, MICHAEL Michael Kors, and KORS Michael Kors. â€Å"Mr. Kors himself owns about 12% of the company while Sportswear Holdings, the holding company owned by fashion investors Silas Chou and Lawrence Stroll, owns 50%. Parent company Michael Kors Holdings filed to go public in late 2011. † (Hoovers. com) Michael Kors the world-renowned designer leads the company’s design team. Michael and his team are the ones responsible for abstracting and directing the design of all the Michael Kors products, and their design leadership is an exclusive advantage that they possess. Mr. Kors have received numerous of high honor awards which include: CFDA Women’s Fashion Designer of the Year in 1991, the CFDA Men’s Fashion Designer of the Year in 2003, the ACE Accessory Designer of the Year in 2006 and the CFDA Lifetime Achievement Award in 2010. The awards Michael Kors has achieved recognize the contribution that Mr. Kors and his team have made to the fashion industry. SWOT Analysis: Michael Kors The following report illustrates an in-depth SWOT Analysis of the Michael Kors brand. This analysis includes the identification and evaluation of a firm’s strengths, weaknesses, opportunities and threats. In properly identifying the purpose behind the company’s continued high turnover rate, the group must first analyze the management style, factors that are both optimizing the company’s strengths as well as barriers or conditions that is preventing the company from reaching its objectives. SWOT Analysis: Michael Kors Strengths: Michael Kors is fast becoming a fashion retailer that is striving to outperform competitors in the industry. Its ability to provide consumer with a fresh and powerful branding strategy worldwide seizes to amaze its growing customer base. Michael Kors Holdings Limited is a global luxury lifestyle brand. The company operates in retail, wholesale, and licensing with a strategically controlled global distribution network focused on company-operated retail stores, leading department stores, specialty stores and select licensing partners (Bloomberg. com). Consumers look to identify with the simple luxuries the brand strives to implement in the everyday life of its customer base. The Company’s powerful branding and worldwide growth across multiple product lines and sales channels. The company bearing the name of the award-winning designer of luxury clothing and accessories with over 300 retail stores worldwide (Cook). The superior quality and intricate design across its individual product lines are equally encouraged by attractive price points, resulting in a greater emphasis on consumer purchasing power—frequent purchases within the growing customer base. It continues to grow connect with the consumers, resulting in growing sales, as the company operates in three separate segments: retail, wholesale, and licensing. The large target market includes products sold in the multiple formats that include: e-commerce, collection stores, lifestyle stores, luxury stores, and department stores—(wholesale retailers). Michael Kors also demonstrates a strong financial backing as a publically traded company. Attracting consumers and stock holders alike. Net sales of about $1. 86 billion to $1. 96 billion are projected based on a rise of about 30% in comparable store sales (Cook). The management team continues to equally represent the company accordingly through the principles and corporate values as set forth by its founder, Michael Kors. Since launching his namesake brand 30 years ago, Michael Kors effectively leads the design team. This distinct company advantage results in effective brand differentiation amongst consumers, as they have identified the correct brand resource to capitalize on the brand strength of the Michael Kors collection to meet the significant demand for accessible luxury goods. This accessibility for luxury items for the modern consumer comes to life with as unique celebrity endorsements, red carpet events, and sought after collaborations. Names in the entertainment industry includes Gwyneth Paltrow, Jennifer Lopez, Cameron Diaz, and a newly announced partnership with fellow designer Stella McCartney (Karimzadeh). In 2004, Michael Kors was asked to be a judge on a new reality television show called Project Runway, almost 10 years later, and his presence on television has clearly opened a new door for consumer reliability and consumer loyalty, as this brand exposure continues to build his fashion empire and customer base among a new generation of fashion admirers. The brand continues to expand its retail and product selection, most recently, the company added 83 net-new stores since this time last year for a total of 352 Kors operated shops (Sharf). SWOT Analysis: Michael Kors Weaknesses: Michael Kors has had many successful achievements, however, there a numerous weakness within the company that results in a high degree of competitive disadvantage. Tony Duquette, Inc. (which holds various intellectual property rights associated with the designer and artist, who died in 1999) sued Michael Kors, Inc. , in 2009 for trademark infringement. Duquette alleges that Kors â€Å"infringed the Duquette proprietary name and trademark by producing and marketing a Kors resort collection using the name ‘Duquette,† (Murge). The luxury markets consumer demands increases as the customer loyalty to the brand deepens with company- customer relationship. Consumers are looking to connect with the authenticity of the brand, the ability to differentiate itself in conceptual design, themes, and overall creativity ability. A negative image in the media questioning the legitimacy of the brand imposes a feeling of uncertainty among consumers as customer purchase from the brand for uniqueness and exclusivity. Also, â€Å"According to new research from Departures magazine and Ledbury Research, which surveyed top luxury CEOs, North America was listed as the most important market for growth over the next five years† (Frank). A strong presence specifically in the North American markets among consumers is a fundamental element in continuing to grow a successful world-wide brand image in comparison to other luxury competitors. The luxury market contains larger competitive companies with a more diversified selection of products for consumers. This enables the businesses to correctly withstand economic defaults among consumers and effectively implement a pricing and promotional strategy. The company has continued at a slow expansion rate within the North American markets, as Michael Kors states, â€Å"400, thats how many stores Michael Kors would like to operate in North America, more than doubling the size of his current fleet† (SF Gate). In the luxury market, consumer spending both domestically and internationally depends highly on the discretionary income of the customer base. Factors that affect the ability of a consumer to invest in luxury items such as products offered by Michael Kors includes: stagnant unemployment numbers, falling consumer confidence, consumer debt, political and taxation conditions, and overall lower wages. To combat the fact that disposable income is increasingly lower, resulting in a slowing market growth, the company must rely on the success of the company’s human resources- assets of selling and profitability. However, through research, that includes statements and interviews from past employees, it has been concluded that Michael Kors is continually stifling behind in clearly taking full advantage of its knowledge able human resources, resulting in a high turnover rate of its employees. Opportunities: Michael Kors is continuing to strive to in capitalizing itself as a premium brand in the world-wide market place, looking to build a successful brand loyalty with consumers, as the center of its business strategy. With a presence in 74 countries, KORS looks to capitalize on the Asia appetite for luxury brands like Coach (COH) and Tiffany. Their accessible luxury collection will likely give them an added competitive advantage as the products and price points cater to an emerging middle class in China (Cook). A strong appetite for luxury brands outside of the American market place serves as an encouraging platform for the Michael Kors enterprise. Diversity is uniquely as an important factor to gain a competitive advantage, continuing to build brand exposure in other parts of the world signals room for a growing customer base for the brand. As the brand as already proven, it can sustain the long-term advantage with consumers oversees as seen in the company’s strength in Europe, a market in which it faces against some of the most well-known brands in fashion Louis Vuitton, Prada, Gucci and Burberry. The ability to innovate, adapt, and integrate while staying true to the core promise is key to building an enduring brand. As a highly publicized luxury brand in the media, Michael Kors can ultimately capitalize on further branding their values—exclusivity and differentiation through its online formats. Embracing a much more effective online marketing channels, for example, developing the user experience results in a higher recall of brand awareness and consumer identification with the products. Outside of online marketing efforts, recent studies show, â€Å"â€Å"By driving a frequent flow of new and innovative products through its own stores and wholesale shops, the company is generating consumer excitement in a way we’ve never seen in the luxury accessories category† (New York Post). Michael Kors is a brand that build upon is vast product selection, promoting the success image of global marketer, designer, and distributor. By making luxury items more accessible, Michael Kors has captured a niche in the luxury market that makes its products both stylish and in demand among fashion-conscious consumers. The company can grow its product assortment by offering a greater selection of young woman’s contemporary (20-30 years old) items. . It has certainly grabbed the attention of the 20- 30 target market segment, best described as the â€Å"trend driven† consumer. In a strategic means of marketing to this segment of consumers, Michael Kors may initiate an interactive website for shoppers, offering live webcasting of runway shows backstage interviews at the start of every fashion season. Threats: In a luxury market segment with a vast number of consumer and a diversified customer base both domestically and internationally, Michael Kors must clearly measure and satisfy customer needs (fashion demands) with a wide-ranging customer base. The overall brand image the company represents, including the exclusivity and one of a kind luxury the products offer consumers is a direct reflect on the designer and founder himself, Mr. Michael Kors. Moreover, increased competition for Michael Kors is a constant threat as their accessories and licensed accessories are growing front runners in the fashion luxury business. The two companies (Coach and Michael Kors) are seen as direct competitors and in some department stores their wares are placed next to each other, Michael Kors needs to distance and differentiate itself from Coach products. The consumers in Asian markets are looking for increasingly exclusivity and luxurious in products. For example, Louis Vuitton is courting Chinas wealthy with one-of-a-kind shoes and bags it is branding as unique works of art to reclaim its exclusive cachet in the luxury market. China is the worlds third biggest market for personal luxury goods, worth at least 160 billion yuan ($25 billion). In the next three years, it is expected to leapfrog over Japan and the United States to take the top spot, with the luxury segment expanding to 180 billion yuan ($28 billion) (Lee). However, the weak economy of China continues to decrease, resulting in a shrinkage in consumer purchasing power on luxury goods. In its quest to dominate the market, Michael Kors must clearly differentiate itself in its price and product selection in comparison to growing competition. A decrease in consumer spending (purchasing power) in a frail economy threatens the business infrastructure, operating expenses international, and its overall financial position. The company subsequently cannot decrease prices, as the initial business strategy must change, decreasing production and operating costs that will ultimately lead to a failure within the organization- a lack of profitability. SWOT ANALYSIS Strengths 1. Multiple retail and sales formats 2. Global company image branding 3. Accurate price points- cost advantages 4. Excellent executive design team 5. Media Accessibility- Celebrity endorsements Weaknesses 1. Negative brand image 2. Discretionary income from consumers 3. Lack of presence in North America 4. High Employee Turnover Opportunities 1. Emerging demand for luxury in outside markets 2. Innovation of multimedia marketing 3. Increasing Diversity 4. Expand 20-30’s target segment in retail clothing for â€Å"fashion conscience† consumers Threats 1. Increased competition 2. Distinct differentiation among competitors 3. Weakening economy of international consumers 4. Consumer spending patterns domestically Despite some setbacks, Michael Kors remained focused on success. Mr. Kors has certainly experienced his share of ups and downs. A college drop out, later forced into bankruptcy, he later rebounded to become one of the most sought after designers in the world. Michael Kors is an example of someone that can manage to come back from early setbacks to become a great success. Most recently he has designed for many A-listers around the world, including the first lady Michelle Obama. The career of Michael Kors demonstrates that one can become a great success even after some early failures. In conclusion, it has been the ability to adapt and remain classic that has kept Michael Kors amongst the industry leaders year in and year out. Kors designs have a classic look that most of his fans have come to expect. His ability to combine classic looks with fresh changes allow him to remain on the cutting edge of fashion. He has shown that new ideas can be combined with those that have worked for years. Flexibility and a commitment to excellence have made the Michael Kors lines successful for many years. His past success suggests that this trend will continue. Michael Kors is truly a giant in the industry.